If you’re working on advancing your SEO career, you might have considered earning a certification in the field. There are plenty of different certifications out there to choose from, but picking the right one isn’t always easy, especially because there’s a lot of conflicting information about these programs on the internet. Just how useful are SEO certifications? Will earning one help you achieve your career goals?

The short answer: it depends. Certifications aren’t always necessary to work in SEO. In fact, many expert SEOs manage just fine without ever earning a certification. But getting certified can be helpful in some situations. This article will clear up the issue of SEO certifications and explain when you should (and shouldn’t) consider earning one.