Why is SEO Important? 30 Powerful Benefits for Any Business'>Why is SEO Important? 30 Powerful Benefits for Any Business

If you own a business or manage a website of any kind, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website.

What is the Value of Alexa Rank in SEO?'>What is the Value of Alexa Rank in SEO?

Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites, the Alexa Rank. The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet).

16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018'>16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

SEO Certifications: Are They Beneficial & Do They Make You an Expert?'>SEO Certifications: Are They Beneficial & Do They Make You an Expert?

If you’re working on advancing your SEO career, you might have considered earning a certification in the field. There are plenty of different certifications out there to choose from, but picking the right one isn’t always easy, especially because there’s a lot of conflicting information about these programs on the internet. Just how useful are SEO certifications? Will earning one help you achieve your career goals?

How to Create an Online Marketing Plan to Grow Your Business in 2018'>How to Create an Online Marketing Plan to Grow Your Business in 2018

All online marketing plans are created with the objective of growing your business, improving customer loyalty and enhancing brand awareness. With the right strategy, you should have the ability to generate more traffic–which, can then boost your client numbers.

To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?'>To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?

The more relevant sites linking to your domain, the better it is for your rankings, correct? But, what happens to your site when non-relevant (or worse, spam) ones decide to start linking to you instead? These irrelevant sites linking to you could end up pulling down your ranking, and you can get penalized by Google for it. To avoid this, Google gave an amazing solution to this problem via the Disavow Tool in October of 2012. With this, one could separate the good from the bad backlinks.

This is also one of the reasons the launch of Penguin 4.0 on September 23, 2016, was a welcome change among site owners everywhere. While it took quite some time for Google to finally release the update, many would agree that the wait was worth it. In a nutshell, Google released the Penguin update to detect spam automatically. More impressively, the Penguin 4.0 update runs in real time when it comes to recognizing your site cleanup efforts, thereby eliminating the effect of your site being suppressed up until the next time they run the algorithm. That is, Penguin 4.0 stops your site from getting demoted when a spam is detected. Instead, it will just devalue that link and allow you to move on without benefiting (or suffering) from its presence.