SEO Certifications: Are They Beneficial & Do They Make You an Expert?'>SEO Certifications: Are They Beneficial & Do They Make You an Expert?

If you’re working on advancing your SEO career, you might have considered earning a certification in the field. There are plenty of different certifications out there to choose from, but picking the right one isn’t always easy, especially because there’s a lot of conflicting information about these programs on the internet. Just how useful are SEO certifications? Will earning one help you achieve your career goals?

The short answer: it depends. Certifications aren’t always necessary to work in SEO. In fact, many expert SEOs manage just fine without ever earning a certification. But getting certified can be helpful in some situations. This article will clear up the issue of SEO certifications and explain when you should (and shouldn’t) consider earning one.

16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018'>16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

Moreover, small businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming.

Businesses can focus on a smaller number of shoppers within a very specific area. As a result, the marketing effort is much easier to implement, personalize and measure. Continue reading to learn more.