The short answer: it depends. Certifications aren’t always necessary to work in SEO. In fact, many expert SEOs manage just fine without ever earning a certification. But getting certified can be helpful in some situations. This article will clear up the issue of SEO certifications and explain when you should (and shouldn’t) consider earning one.
Archive for month: May, 2018
Moreover, small businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming.
Businesses can focus on a smaller number of shoppers within a very specific area. As a result, the marketing effort is much easier to implement, personalize and measure. Continue reading to learn more.