Why is SEO Important? 30 Powerful Benefits for Any Business'>Why is SEO Important? 30 Powerful Benefits for Any Business

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If you own a business or manage a website of any kind, you likely want traffic to it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence, traffic & ultimately goals for a website.

What is the Value of Alexa Rank in SEO?'>What is the Value of Alexa Rank in SEO?

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Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites, the Alexa Rank. The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet).

16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018'>16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

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Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

SEO Certifications: Are They Beneficial & Do They Make You an Expert?'>SEO Certifications: Are They Beneficial & Do They Make You an Expert?

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If you’re working on advancing your SEO career, you might have considered earning a certification in the field. There are plenty of different certifications out there to choose from, but picking the right one isn’t always easy, especially because there’s a lot of conflicting information about these programs on the internet. Just how useful are SEO certifications? Will earning one help you achieve your career goals?

12 Facebook Advertising Tools to Improve Sales and ROI in 2018'>12 Facebook Advertising Tools to Improve Sales and ROI in 2018

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If Facebook is the main source of traffic for your business, then it makes sense to optimize your marketing efforts with the right advertising tools. According to eMarketer, Facebook is considered the most effective social media advertising outlet by 96 percent of social media marketers.

How to Create an Online Marketing Plan to Grow Your Business in 2018'>How to Create an Online Marketing Plan to Grow Your Business in 2018

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All online marketing plans are created with the objective of growing your business, improving customer loyalty and enhancing brand awareness. With the right strategy, you should have the ability to generate more traffic–which, can then boost your client numbers.

To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?'>To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?

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The more relevant sites linking to your domain, the better it is for your rankings, correct? But, what happens to your site when non-relevant (or worse, spam) ones decide to start linking to you instead? These irrelevant sites linking to you could end up pulling down your ranking, and you can get penalized by Google for it. To avoid this, Google gave an amazing solution to this problem via the Disavow Tool in October of 2012. With this, one could separate the good from the bad backlinks.

This is also one of the reasons the launch of Penguin 4.0 on September 23, 2016, was a welcome change among site owners everywhere. While it took quite some time for Google to finally release the update, many would agree that the wait was worth it. In a nutshell, Google released the Penguin update to detect spam automatically. More impressively, the Penguin 4.0 update runs in real time when it comes to recognizing your site cleanup efforts, thereby eliminating the effect of your site being suppressed up until the next time they run the algorithm. That is, Penguin 4.0 stops your site from getting demoted when a spam is detected. Instead, it will just devalue that link and allow you to move on without benefiting (or suffering) from its presence.

12 Facebook Advertising Tools to Improve Sales and ROI in 2018'>12 Facebook Advertising Tools to Improve Sales and ROI in 2018

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If Facebook is the main source of traffic for your business, then it makes sense to optimize your marketing efforts with the right advertising tools. According to eMarketer, Facebook is considered the most effective social media advertising outlet by 96 percent of social media marketers.

In fact, there are many stories that show results of five times more traffic for both B2B and B2C companies. It’s never too late to learn more about the right Facebook advertising tools to improve your sales and ROI in 2018.

In addition, spending thousands of dollars on advertising only works if you know what you are doing. The good news is there are many effective tools available, and some start for as little as $5.

While anyone can create a Facebook business page, and attain a following, it’s important to do it right. So, you must learn how to use several tools to ensure you get the best bang for your buck. You’ll also need to manage your campaigns, know what content to publish and when, as well as track your analytics.

Are you ready to give your sales and ROI a boost this year? Keep reading to learn more.

What is the Value of Alexa Rank in SEO?'>What is the Value of Alexa Rank in SEO?

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Alexa is a global ranking system that utilizes web traffic data to compile a list of the most popular websites, the Alexa Rank. The lower your Alexa rank, the more popular (for example, a site with the rank of 1 has the most visitors on the internet). Alexa itself has been around since 1996, but was shortly thereafter acquired by Amazon in 1999.

Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.

In response to this, in 2008 Alexa announced new practices in which they would not only use data from their toolbar, but thousands of other widgets, plug-ins and services.