Archive for month: May, 2018
What is the Value of Alexa Rank in SEO?'>What is the Value of Alexa Rank in SEO?
16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018'>16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018
SEO Certifications: Are They Beneficial & Do They Make You an Expert?'>SEO Certifications: Are They Beneficial & Do They Make You an Expert?
12 Facebook Advertising Tools to Improve Sales and ROI in 2018'>12 Facebook Advertising Tools to Improve Sales and ROI in 2018
How to Create an Online Marketing Plan to Grow Your Business in 2018'>How to Create an Online Marketing Plan to Grow Your Business in 2018
To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?'>To Disavow Links Or Not: Is It Necessary in a Post Real-Time Penguin World?
This is also one of the reasons the launch of Penguin 4.0 on September 23, 2016, was a welcome change among site owners everywhere. While it took quite some time for Google to finally release the update, many would agree that the wait was worth it. In a nutshell, Google released the Penguin update to detect spam automatically. More impressively, the Penguin 4.0 update runs in real time when it comes to recognizing your site cleanup efforts, thereby eliminating the effect of your site being suppressed up until the next time they run the algorithm. That is, Penguin 4.0 stops your site from getting demoted when a spam is detected. Instead, it will just devalue that link and allow you to move on without benefiting (or suffering) from its presence.
12 Facebook Advertising Tools to Improve Sales and ROI in 2018'>12 Facebook Advertising Tools to Improve Sales and ROI in 2018
In fact, there are many stories that show results of five times more traffic for both B2B and B2C companies. It’s never too late to learn more about the right Facebook advertising tools to improve your sales and ROI in 2018.
In addition, spending thousands of dollars on advertising only works if you know what you are doing. The good news is there are many effective tools available, and some start for as little as $5.
While anyone can create a Facebook business page, and attain a following, it’s important to do it right. So, you must learn how to use several tools to ensure you get the best bang for your buck. You’ll also need to manage your campaigns, know what content to publish and when, as well as track your analytics.
Are you ready to give your sales and ROI a boost this year? Keep reading to learn more.
What is the Value of Alexa Rank in SEO?'>What is the Value of Alexa Rank in SEO?
Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.
In response to this, in 2008 Alexa announced new practices in which they would not only use data from their toolbar, but thousands of other widgets, plug-ins and services.