16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018'>16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

Moreover, small businesses don’t have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming.

Businesses can focus on a smaller number of shoppers within a very specific area. As a result, the marketing effort is much easier to implement, personalize and measure. Continue reading to learn more.

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